Newspaper (or TV program or events from a city) are often published as rss feeds and are dumped in the rss_posts table. You can ask simple question like “Was my Organization mentioned reasonly?” or “How often is the keyword used”. (technical preview, dynamic data update will be implemented this year)
The rss definition table controls which rss posts are pulled from the web and were to get the desired fields from the posts. To add a source (e.g. Newspaper) just add a line in the definition table.